Branding: Hampshire Swimmers
This was a personal branding project I did for my father and his swimming club, who most vehemently assured me that 'wild' swimming, as a hobby, is on the rise. My father already had some brilliant photo assets he had taken himself that I could work with.
The aim of this project was to produce a logo which they could put on their merchandise such as swim hats and t-shirts, also to use on their Facebook group and as watermarks on photos.
The clubs members had a range of ability levels, from people who swim the channel and compete in triathlons, to others who like to have a swim and a barbecue on a Friday night. So the banding needed to be versatile between the more serious competitive and the more casual side. The multi coloured logo for the casual 'friday-nighters' and the single colour logo for the more serious competition members.
