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Before you look at designing a sexy website, with brilliant copy, stunning photography and fantastic UX, it is imperative to note that users will not visit, linger on or share a site that does not give them something useful.
All the well-meaning UX trend chasing and gorgeous design work in the world will not make users land on and stay on your site, to do that you need to create a resource that is useful to your audience.
Think; free software trails, learning videos or education around garment manufacture.
"First and foremost,
create useful websites"
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